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Leading interactive games publisher Hasbro Interactive is set to lead the
world of motor sport *** with the signing of two huge deals. With the
unrivalled reputation of their MicroProse brand Hasbro is on the road to
success by reuniting the F1 license and the world's premier racing sim
developer, Geoff Crammond. Hasbro Interactive's President Tom Dusenberry
says "We're very e***d about this strategic partnership which presents a
tremendous global opportunity." Hasbro Interactive has today formally
announced a new five year, multi-title, multi-format deal with Formula 1 to
take motor sport *** roaring into the next millennium. Formula 1 is the
worlds' largest spectator sport and the biggest license in racing history.
Having previously signed deals for the NASCAR and GRAND PRIX 500 licenses,
this new F1 signing places Hasbro Interactive at the forefront of the world
motor-racing *** market. Hasbro Interactive is also extremely proud to
have signed a new agreement with the legendary Geoff Crammond, renowned for
his unparalleled game development skills and acknowledged master of Formula
1 simulations. Crammond has committed himself to a long-term development
licensing deal with MicroProse, Hasbro Interactive's simulation game brand.
Previously responsible for the hugely successful titles: Grand Prix 1 and
Grand Prix 2, he will be working in conjunction with Hasbro's development
studios in Chipping Sodbury to ensure that future products are released as
multi-format titles. Geoff Crammond commented "Hasbro's absolute commitment
to quality was the key factor which persuaded me to choose them as my
publishing partner for F1 products. I'm very much looking forward to
continuing my successful relationship with the MicroProse team." MicroProse
is now set to build on its fantastic heritage and reputation for the highest
quality racing and management sims. Grand Prix 1 & 2 are widely recognised
as the greatest driving games of all time, with sales of the latter now
topping 1.5 million units. The first titles to come out of this partnership
will be Grand Prix 3, set to once again push the boundaries of racing
simulation forward and set new standards of excellence and Grand Prix World,
building on the success of the Grand Prix Manager 1 & 2 series. Hasbro
Interactive Managing Director Tim Christian said, "We are delighted to bring
these two huge names together again to make this one of the greatest
world-wide *** partnerships. With Hasbro Interactive's sales, marketing
and distribution muscle we are confident that our relationship with the FOA
and Geoff Crammond will produce the worlds very best racing games against
which all other racing games will be judged.' Hasbro Interactive, Inc. is a
leading all-family interactive games publisher, formed in 1995 to bring to
life on the computer the deep library of toy and board games of parent
company, Hasbro, Inc. (AMEX:HAS). Hasbro Interactive has expanded its
charter to include original and licensed games for the PC, the Sony
PlayStationT and for multi-player *** over the Internet. Headquartered in
Beverly, Massachusetts, Hasbro Interactive has offices in the U.K., France,
Germany, Australia, Holland, Belgium, Denmark, Greece, Israel, Japan and
Canada.
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Best regards,
Bruce.
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The Stunned Mullet........seriously satirical stuff!
http://www.racesimcentral.net/
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>The original source was from Microprose Germany :-
>http://www.racesimcentral.net/%20WEB/gp3press.htm