BEVERLY, Mass.--(BUSINESS WIRE)--June 16, 1999--Leading interactive games
publisher Hasbro Interactive today announced a new five-year, multi-title,
multi-platform deal with Formula 1 to take motorsports *** roaring into the
next millennium. Earlier this year, the company announced it will develop
interactive games based on the NASCAR? and Grand Prix 500 licenses. Combined
with the new Formula 1 relationship, these partnerships propel Hasbro
Interactive to the forefront of the worldwide motorsports *** market.
``Our relationship with Formula 1 is a key component of our global motorsports
business strategy,'' commented Hasbro Interactive President Tom Dusenberry.
``We now have a stable of partners and the right development team to create
the world's best racing games.''
In a related move, Hasbro Interactive announced it has signed an agreement
with premier racing sim game developer Geoff Crammond. Crammond, who has
collaborated with Hasbro Interactive's MicroProse development team on previous
Grand Prix titles, has committed himself to a long-term development licensing
deal with Hasbro Interactive. Crammond commented, ``Hasbro's absolute
commitment to quality was the key factor which persuaded me to choose them as
a publishing partner for F1 products. I'm very much looking forward to
continuing my successful relationship with the MicroProse team.''
Hasbro Interactive is now set to build on MicroProse's heritage and reputation
for the highest quality racing sims. Grand Prix 1 and 2 are widely recognized
as the greatest driving games of all time, with sales of the latter topping
1.5 million units. The first titles to come out of this partnership will be
Grand Prix 3 and Grand Prix World, the latter building on the success of the
Grand Prix Manager 1 and 2 series.
Formula 1 is one of the world's largest spectator sports and is headed back to
the U.S. in 2000, with an event to be held at the Indianapolis Motor Speedway.
Hasbro Interactive, Inc. is a leading all-family interactive games publisher,
formed in 1995 to bring to life on the computer the deep library of toy and
board games of parent company Hasbro, Inc. (AMEX:HAS - news). Hasbro
Interactive has expanded its charter to include original and licensed games
for the PC, PlayStation?, Nintendo 64? and for multi-player *** over the
Internet. Headquartered in Beverly, Massachusetts, Hasbro Interactive has
offices in the U.K., France, Germany, Japan and Canada, and development
studios in Alameda, California and Hunt Valley, Maryland. For additional
information, visit Hasbro Interactive's Web site at:
www.hasbro-interactive.com.
Hasbro is a worldwide leader in the design, manufacture and marketing of toys,
games, interactive software, puzzles and infant products. Both internationally
and in the U.S., its Playskool?, Kenner?, Tonka?, Oddzon?, Super Soaker?,
Milton Bradley?, Parker Brothers?, Tiger(TM), Hasbro Interactive(TM) and
Galoob? products provide children and families with the highest quality and
most recognizable toys and games in the world.
(c) Hasbro Interactive, Inc.
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