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On one hand, I can see why someone would loathe the idea of "imports"
(they're getting less and less imported these days but that's another topic
in itself) getting into NASCAR...
But on the other...I don't think the comparisons between Toyota getting in
and removing short-tracks are fair. Removing short-tracks, IMO, does hurt
what NASCAR 'is' - while I like the 1.5 mile ovals because they produce
great racing, many of my favorite races are on the mile-and-smaller flat
tracks where you can crunch a fender or two and not give a damn about what
it would do to your aero because you hardly ever got going that fast.
That's a big part of what NASCAR is to me.
But, NASCAR was never limited on nationality of the manufacturer - it's just
that the rules and conditions of the market have made it unfeasible until
now. The Japanese didn't even really get into the market until the '60s at
the earliest from what I can tell (I'm a mere 19 years old so it's not like
I was there, heh) and everything they built then...and most of what they
build now...were/are small compacts with small, economical engines. In the
'60s, rules made it quite prohibitive, simply because then a car had to be
honest-to-god stock. A four-cylinder CVCC or Corolla would have been
slaughtered on the track against the 350-and-up cubic inch V8 monsters from
GM, Mopar, and FoMoCo. It would have made very little business sense for
Honda or Toyota to develop a car that could compete on the track with those
cars, especially when they were selling the exact opposite so well.
Now, however, the conditions are absolutely perfect for Toyota or Honda to
get into it. The Big Three - when counting the 'traditional' divisions like
Chevrolet, Ford, Dodge, and Pontiac, and excluding foreign-based properties
like Mercedes-Benz, Volvo, and Opel - are quickly decreasing to a sub-50%
market share nationwide (USA, that is), and that's including the absolutely
massive amounts of trucks each sells. GM itself is trying to get back -up-
to 29%, and I think that's even including Saab. (Granted, they also own
Opel, Vauxhall, and Holden, but they don't sell any of those here under
those names...at least we'll get a Holden as a GTO :) NASCAR is
an -excellent- way to push products, whether as a sponsor or a manufacturer.
How many times have you seen a Monte Carlo SS with either a Dale Earnhardt 3
or a D.E. Jr. 8 on the back window? I think it's easily the most common car
I've seen those on...and I seriously doubt the Monte would be selling nearly
as well if it weren't for its existence in NASCAR. (Namely because I think
modern Montes are rather blah cars compared to what else even GM offers, let
alone the imports in that segment.) I haven't a clue what Toyota's market
share is, but it's gotta be a decent-sized chunk. Regardless...they've got
the money to compete and they're making a big motorsports push as it is (F1,
anyone?). And the rules are such that they -can- compete; given that the
car only now has to resemble a production car in appearance, they can afford
to develop a 358-cube pushrod V8 (which, in all honesty, is about as much as
the manufacturer has to do these days; that, draft up decals, and *** when
NASCAR changes a template).
I say, bring them on/in. Maybe some more manufacturers, but I can't think
of any other than Honda or maybe Nissan that would go in...the rest are
either controlled by manufacturers already in it (Mazda, Saab, Volvo), don't
have the financial capability (Hyundai, Kia, etc) or don't have any interest
whatsoever (I don't predict a NASCAR BMW or Porsche anytime soon, if ever).
Milhouse