Intel and Advanced Micro Devices both cut prices on their PC chips by as much as 24 percent
on Monday, as the two firms continue to slug it out for market share at the low end of the PC
market. The price cuts will help keep a fresh supply of low-cost PCs on tap. Intel cut prices
on its Celeron line of processors, which are targeted at what Intel calls the basic PC
segment, by between 16 percent and 24 percent. Only one of Intel's Celeron processors--the
400-MHz version released last month--is now priced above $100.
The price of the 400-MHz Celeron fell 16 percent, from $158 to $133; the 366-MHz version
dropped 24 percent, from $123 to $93; while the 333-MHz Celeron fell 19 percent, from $90 to
$73, Intel said. All prices are for 1000-unit quantities. AMD responded later on Monday by
cutting prices on its own K6-2 processors by between 11 percent and 24 percent. "Intel
accelerated its price cut and we had to follow along," AMD spokesperson Scott Allen said.
AMD's 400-MHz K6-2 dropped 15 percent, from $157 to $134. The 366-MHz version dropped 24
percent, from $122 to $93. Among the lower-speed grades, AMD's 333-MHz chip is now priced at
$72, down 14 percent from $84; while the 300-MHz K6-2 sells for $62, down 15 percent from
$73. AMD in the past year has successfully dented Intel's lion's share of the PC chip market
as it scored design wins with key PC manufacturers, Intel officials have acknowledged. Intel
has since vowed to take aggressive steps to regain its market share.
Despite the gains it has made, AMD last week warned of a possible loss this quarter--in part,
it said, because the expected price cuts could bring down its average selling prices.