rec.autos.simulators

USGP question

Brad Larocqu

USGP question

by Brad Larocqu » Tue, 01 Oct 2002 14:20:28

McLaren was plastered with their West logos, so why weren't Ferrari and
BAR covered with the usual tobacco marks?
Dave Henri

USGP question

by Dave Henri » Tue, 01 Oct 2002 15:10:34

  Marlboro already advertises in the US with the Penske IRL team, so they
can't advertise with the F1 cars.  I assume that British American Racing's
Tobacco money is also already tied up with a stateside sport.(are the BAR
brands owned by Winston Salem?)
    And finally without any research, I would guess WEST brand has no other
ties to US events and is therefore free to advertise here.  If they had even
some West sponsored rowboats here in the states, that might have precluded
using their logos at the USGP.  So I'm assuming they have no other presence
commercially here.
dave henrie


Cong

USGP question

by Cong » Tue, 01 Oct 2002 16:01:32

Because West is not marketed in the US


Doug Elliso

USGP question

by Doug Elliso » Tue, 01 Oct 2002 17:28:10


Why not?

Doug

Goy Larse

USGP question

by Goy Larse » Tue, 01 Oct 2002 17:32:32


>   Marlboro already advertises in the US with the Penske IRL team, so they
> can't advertise with the F1 cars.  I assume that British American Racing's
> Tobacco money is also already tied up with a stateside sport.(are the BAR
> brands owned by Winston Salem?)

If you're right, it's pretty ironic that because Marlboro sponsors a
team in the IRL which is built around the trademark which is Indy, other
cars aren't allowed to fly the Marlboro logo when racing at said track

I understand the intentions but it sure looks kinda stupid in this case

Beers and cheers
(uncle) Goy

"The Pits"    http://www.theuspits.com/

"A man is only as old as the woman he feels"
--Groucho Marx--

David Er

USGP question

by David Er » Tue, 01 Oct 2002 17:57:30




> >   Marlboro already advertises in the US with the Penske IRL team, so
they
> > can't advertise with the F1 cars.

> Why not?

> Doug

>IIRC,  In the US the legislation governing advertising of tobacco products

allows each brand (or is it company?) to sponsor a team in only one raceing
series. Since the biggest raceing event in the US is argueably the classic
Indianapolis 500 in May (and therefore most attractive to advertisers) much
of the tobacco industry is commited to the IRL. Tobacco money probably has a
lot to do with the movement of several CART teams to the IRL in recent
years. Marboro already sponsors  the Penske IRL team, Winston-Salem is
moving there with the new Micheal Andretti team, the British American
tobacco company sponsors the Players team in CART, don't know about Benson
&Hedges.

West doesn't presently have any advertising presence in a USA raceing series
so is free to run their livery on the McLaren - Mercedes.

My best guess of the situation

David

Doug Elliso

USGP question

by Doug Elliso » Tue, 01 Oct 2002 18:26:33

 >IIRC,  In the US the legislation governing advertising of tobacco products

Wierd laws in the US

Doug

MadDAW

USGP question

by MadDAW » Tue, 01 Oct 2002 20:27:26

Many more Americans are into the IRL than F1 therefore its a much better
marketing choice. I think this is why a lot of the teams are going to the
IRL over CART as well.

MadDAWG

Brian Tat

USGP question

by Brian Tat » Tue, 01 Oct 2002 21:30:24

Same reason why Winston is having/had to pull out a drag racing.  They could
not sponsor two series so they sure were not going to drop Nascar.  It is
even tougher in Canada where Players has to get out all together although
they are looking at creative ways of getting around that.

If you noticed when Penske was in CART and went to race in Indy, they had to
take Marlboro off of everything including the uniforms.

--
Brian Tate
Communications Officer
CART Toyota Atlantic Championship
http://www.toyotaatlantic.com  http://www.cart.com


> >   Marlboro already advertises in the US with the Penske IRL team, so
they
> > can't advertise with the F1 cars.  I assume that British American
Racing's
> > Tobacco money is also already tied up with a stateside sport.(are the
BAR
> > brands owned by Winston Salem?)

> If you're right, it's pretty ironic that because Marlboro sponsors a
> team in the IRL which is built around the trademark which is Indy, other
> cars aren't allowed to fly the Marlboro logo when racing at said track

> I understand the intentions but it sure looks kinda stupid in this case

> Beers and cheers
> (uncle) Goy

> "The Pits" http://www.theuspits.com/

> "A man is only as old as the woman he feels"
> --Groucho Marx--

Dave Henri

USGP question

by Dave Henri » Tue, 01 Oct 2002 22:09:55


     We've got plenty more that make those seem sane.  Basically a few years
ago the Big Tabacco companies got caught lying to Congress.  They ended up
with a huge lawsuit from most of the individual States.  To settle the
suits, Tabacco agreed to limit it's exposure to one sporting series per
year.
    That's why when Helio Castro-Neves won the Indy race two years ago, his
Penske car was blank, because, at the time, Team Penske raced in the CART
series not the IRL(which runs the Indy 500)  This is also the same law that
prompted Penske to switch from CART to the irl so that when Helio was given
the race win through less than ethical rulings, his car could be seen with
Marlboro splattered all over it.
      dave henrie

Goy Larse

USGP question

by Goy Larse » Tue, 01 Oct 2002 23:11:02


> > I understand the intentions but it sure looks kinda stupid in this case

> Many more Americans are into the IRL than F1 therefore its a much better
> marketing choice. I think this is why a lot of the teams are going to the
> IRL over CART as well.

Oh I understand Marlboro's choice in this case, doing anything else
would be rather silly of them, it's just looks weird that because
Marlboro is allowed to sponsor only one racing series in the US,
currently the IRL, it means that when the international F1 circus
arrives at what is the arguably one of the most famous racing tracks in
the world and round which the IRL is built after all, the F1 cars can't
display the Marlboro logo.....

I guess it makes sense to those who wrote the law at least :-)

Beers and cheers
(uncle) Goy

"The Pits"    http://www.theuspits.com/

"A man is only as old as the woman he feels"
--Groucho Marx--

Goy Larse

USGP question

by Goy Larse » Tue, 01 Oct 2002 23:11:44


> Same reason why Winston is having/had to pull out a drag racing.  They could
> not sponsor two series so they sure were not going to drop Nascar.  It is
> even tougher in Canada where Players has to get out all together although
> they are looking at creative ways of getting around that.

> If you noticed when Penske was in CART and went to race in Indy, they had to
> take Marlboro off of everything including the uniforms.

And who's fault is this ?

Bet you were a beta tester for this law

Beers and cheers
(uncle) Goy

"The Pits"    http://www.theuspits.com/

"A man is only as old as the woman he feels"
--Groucho Marx--

MadDAW

USGP question

by MadDAW » Tue, 01 Oct 2002 23:18:19

I gave up trying to figure those losers out a long time ago.

MadDAWG

Brad Larocqu

USGP question

by Brad Larocqu » Wed, 02 Oct 2002 00:58:50

that shouldn't seem like a bother to F1 teams though. The races in
Britain and france have all the tobacco logos removed too. So its not
like this is the only race where it happens


>>>I understand the intentions but it sure looks kinda stupid in this case

>>Many more Americans are into the IRL than F1 therefore its a much better
>>marketing choice. I think this is why a lot of the teams are going to the
>>IRL over CART as well.

> Oh I understand Marlboro's choice in this case, doing anything else
> would be rather silly of them, it's just looks weird that because
> Marlboro is allowed to sponsor only one racing series in the US,
> currently the IRL, it means that when the international F1 circus
> arrives at what is the arguably one of the most famous racing tracks in
> the world and round which the IRL is built after all, the F1 cars can't
> display the Marlboro logo.....

> I guess it makes sense to those who wrote the law at least :-)

> Beers and cheers
> (uncle) Goy

> "The Pits"       http://www.theuspits.com/

> "A man is only as old as the woman he feels"
> --Groucho Marx--

Andi

USGP question

by Andi » Wed, 02 Oct 2002 02:16:12

I thought that all West advertising had something to do with teddy bears not
tobacco What Racing Legends has got to do with F1 I have no idea. You have
to give it to those guys, getting Ron Dennis to support their vapourware!
Cool eh.

Andi.



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