On Wed, 12 Feb 1997 12:42:28 -0500, David Gary
>Dan Its really hard to see how you gave GP2 the rating you did. I wish
>you
>coulda been my history teacher back in high school(grin)! The bottom
>line is that GP2 should NOT have been released in the "beta"
>condition it was in. I did not see any critisism at all in your article
>which insults alot of people's intellegence.
Well, it certainly wasn't my intention to insult anyone's
intelligence. But, like I said, I played the game pretty solidly for a
few weeks and didn't run into any problems. I was sincerely very
surprised to find out that some people consider GP2 to be a buggy
game, since I don't get the chance to read this newsgroup (or any
other) regularly, and since I had no trouble with it myself.
No. I'm sorry to be blunt, but this is absolutely wrong. And it
suggests that, however much you know about advertising, you don't
understand the magazine business very well.
The writers and editors of a national magazine like PC Gamer have
nothing at all to do with advertising. That's handled by a completely
different department. The advertising sales department is responsible
for selling ads; they're paid a commission for every ad they sell, so
they do whatever is in their power to keep the advertisers happy. But
they have absolutely no power over the editorial department.
People in the editorial department don't get commissions. When we talk
to game companies, we speak to their public relations people, not to
the people who buy ads. We don't even know what ads are going to
appear in a given issue until it's printed.
It's not our job to keep advertisers happy; it's our job to please the
readers. I can assure you that no one in the editorial department
gives a rat's behind about what our advertisers think. We play the
games; we make up our minds about them; and we print our honest
opinions of them. Sometimes, you'll agree with those opinions;
sometimes, you won't.
You could take my word that our reviews aren't influenced by
advertising dollars, or you could look at some recent issues and prove
it to yourself. You'll find plenty of games published by major
companies and/or regular advertisers, which nevertheless received
less-than-glowing reviews from us. Just a few examples: Deathkeep
(SSI, 20%); Mindgrind (Microforum, 45%); MegaRace 2 (Mindscape, 65%);
Striker 96 (Acclaim, 40%); The Neverhood (DreamWorks, 40%); Sonic CD
(Sega, 65%); Hellbender (Microsoft, 66%); Gene Wars (Electronic Arts,
61%); Caddy Hack (***, 29%).
I was going to go through the last five issues, but I think I found
plenty of examples in the November and December issues. No need to
belabor the point. Check for yourself, and you'll see there's really
no correlation between who advertises with us and who gets good or bad
reviews.
The bottom line is this: if we enjoy playing a game, it gets a good
review. If we *really* enjoy playing a game, it gets a great review.
If we don't like a game, it gets a bad review. If we hate a game, it
gets an abysmal review. That's where it begins and ends.
I really liked Grand Prix 2, and I didn't run into any significant
problems with it, so I gave it a really good review. I didn't stop for
a second to think about MicroProse. If I was worried about hurting
MicroProse's feelings, I would've flexed my editor-muscles and killed
our earlier review of This Means War (49%).
We're always looking for good *** writers who are passionate
about games. If you're seriously interested, I'll extend a serious
invitation: work on your spelling and punctuation a bit, and send us a
couple of sample reviews.
I'll try to explain: On a Pentium 120 with 16MB of RAM and an STB
Lightning 128 video card, I found GP2 ran smoothly enough that I had
no trouble at all controlling my car in SVGA mode, as long as I turned
a few of the minor detail options off (backgrounds in rear-view
mirrors, that sort of thing). As far as I'm concerned, that's smooth
enough. I only suggested that my definition of "smooth" might be more
generous than others because I couldn't think of any other way to
explain why some people say GP2 doesn't run smoothly enough for them.
Actually, I walked out to the parking lot with the president of our
company this evening. I got into my Chevy Cavalier; he got into a
Saturn sedan, and we drove away. As you said, no one here is starving,
but no one's getting *** rich at the expense of our readers,
either.
Having said that, I don't think you can have it both ways: You can't
accuse us of having too many adverti***ts, then accuse us of being
so desperate for ads that we'd sacrifice our credibility by writing
dishonest reviews to please advertisers.
PC Gamer is the #1 computer *** magazine; I'm told we have a
qualified circulation of more than a quarter of a million every month.
We don't need to pander to advertisers; they come to us. In fact,
we've lost at least one advertiser because we refused to retract a
review they didn't like -- that advertiser came back recently to buy a
run of two-page ads from us. Software companies don't advertise with
magazines that write nice reviews of them; they advertise with
magazines that reach the most readers.
I'm not saying all this to try and convince you that PC Gamer's a
bigshot magazine; I'm sure that doesn't matter to you, and it
shouldn't. I just want to make it clear that we've been successful
enough in pleasing readers that we don't have to worry about pleasing
advertisers.
No, David. I never said that. I had plenty of time to review GP2. I
liked it; I gave it a good review. Disagree with my *opinion*, if you
like. Tell me you think my *opinion* was wrong. But please don't
accuse me of kowtowing to the advertisers or rushing the review;
you're jumping to too many conclusions simply because I wrote a review
you disagree with.
Actually, that *is* the case. That's precisely the case. About half of
PC Gamer is written by ***rs -- not just during the holidays,
but every month.
Dan Bennett
Editor, PC Gamer