rec.autos.simulators

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

Karl Rau

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

by Karl Rau » Wed, 03 Jul 1996 04:00:00



>> check out this site it s cool
>> http://www.racesimcentral.net/
>> you will find many Useful toolsand TRACK stuff

        But the 'useful track stuff' has disappeared!

        Karl

Mike Youn

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

by Mike Youn » Wed, 03 Jul 1996 04:00:00


> > And if anyone from NASCAR? just happens to be listening in, here's a
> > little advice:  Before ya put any Hawaii/NRL races on television,
> > check out some of your real racing series that deserve it more.
> > Especially the series you're neglecting (Featherlite Modifieds).

> As if what is on television has anything to do with "deserving".  In case
> you didn't notice, IRL has been on television. <g>

> I am sure that NRL will get mention (certainly, nobody will actually watch
> NRL races on TV!  That would be funny) in order to promote a highly
> lucrative business.  NRL makes money from participation, not spectators.

> My .02 anyways.

=====
(Here's your change...)

You've both got this backwards. Basic media sensationalism is what
drives this portion of the economy. Sponsorship money is not
gratuitious; it pays back as real advertising. The more their car wins,
the more air time the sponsors get. For an example of how important this
is to them, you only have to watch de Ferrano's interview in the
winner's circle this past weekend. After winning the Cleveland Grand
Prix, he stood in front of the cameras wearing his Pennzoil driving suit
and Goodyear baseball cap. In the opening few seconds, you can see the
Pennzoil guy in the background behind him, timidly waving somebody
off-camera to replace the Goodyear cap with the Pennzoil cap he held in
his hand. Apparently getting no takers, he walked around the crowd
surrounding de Ferrano, reaches over the camera, timidly removes the
Goodyear cap, and tries to replace it with the Pennzoil. Even before the
newly proffered cap touches his head, somebody else forcefully grabs the
new hat, and *jams* the Goodyear cap back on Gil's head. If Gil was at
all flustered by the commotion, he didn't show it. One would presume
this is all part of the game they play.

I would bet real money that viewership for NASCAR and IndyCar events
have skyrocketed in the past two or three years. The reason for this (if
there really is a difference) is IndyCar Racing and NASCAR Racing by
Papyrus. I'm among the new converts, and arrange my weekend plans so I
can watch some of the racing events on Sundays (sick, yes?). A larger
audience means a larger pay-off for advertising.

NRL is not charity for NASCAR, Papyrus, Sierra, TV networks, or
potential sponsors. Where I'm concerned, it's a win-win situation; they
get what they want, and we get something we never had before. Nobody
*deserves* their time in the limelight. They have to take it.
Featherlite Modifieds notwithstanding, that is.

Mike.

LJA

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

by LJA » Thu, 04 Jul 1996 04:00:00


> (Here's your change...)

> You've both got this backwards. Basic media sensationalism is what
> drives this portion of the economy. Sponsorship money is not
> gratuitious; it pays back as real advertising. The more their car wins,
> the more air time the sponsors get. For an example of how important this
> is to them, you only have to watch de Ferrano's interview in the
> winner's circle this past weekend. After winning the Cleveland Grand
> Prix, he stood in front of the cameras wearing his Pennzoil driving suit
> and Goodyear baseball cap. In the opening few seconds, you can see the
> Pennzoil guy in the background behind him, timidly waving somebody
> off-camera to replace the Goodyear cap with the Pennzoil cap he held in
> his hand. Apparently getting no takers, he walked around the crowd
> surrounding de Ferrano, reaches over the camera, timidly removes the
> Goodyear cap, and tries to replace it with the Pennzoil. Even before the
> newly proffered cap touches his head, somebody else forcefully grabs the
> new hat, and *jams* the Goodyear cap back on Gil's head. If Gil was at
> all flustered by the commotion, he didn't show it. One would presume
> this is all part of the game they play.

> I would bet real money that viewership for NASCAR and IndyCar events
> have skyrocketed in the past two or three years. The reason for this (if
> there really is a difference) is IndyCar Racing and NASCAR Racing by
> Papyrus. I'm among the new converts, and arrange my weekend plans so I
> can watch some of the racing events on Sundays (sick, yes?). A larger
> audience means a larger pay-off for advertising.

> NRL is not charity for NASCAR, Papyrus, Sierra, TV networks, or
> potential sponsors. Where I'm concerned, it's a win-win situation; they
> get what they want, and we get something we never had before. Nobody
> *deserves* their time in the limelight. They have to take it.
> Featherlite Modifieds notwithstanding, that is.

> Mike.

Not to drag this thread out too far, but I once saw a show on the "cap"
stuff. Sponsors give a "kid" fifty bucks or so to wear their logoed hats
and get it on camera somehow. Next time you watch a race, look for this.
It's really pretty funny. You'll see them in the background, sticking
their heads/hats where the camera will definitely see them. You're
probably saying, "Hey, they're kids just trying to get on camera". Well,
if you really watch closely, you'll see what I mean. Their eyes look away
from the camera as if they're bored slightly. It's hard to describe, you
just have to watch and see. I'm in no way knocking this. Infact, I find
it a little amusing and entertaining...
As for the Modified tour, I just don't see why there isn't more TV
coverage. I think there should be an attempt to at least try airing a
couple of races. I live in the NYC area where the tour is mainly based,
and saw only ONE poorly covered, poorly announced race. That was almost
two years ago now.

LJA

ARobe855

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

by ARobe855 » Thu, 04 Jul 1996 04:00:00

yeah and this was the track I orginally got the daytona patch of and look
at the trouble it got me into.  Leave it alone!!!

The answers are there.  You just have to know where to look...
Check out my web page for all your links to F1GP,Indycar,ICR2,Nascar and
X-Files.
Do it now : http://members.aol.com/ARobe85580/home.html

Mike Youn

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

by Mike Youn » Thu, 04 Jul 1996 04:00:00


> As for the Modified tour, I just don't see why there isn't more TV
> coverage. I think there should be an attempt to at least try airing a
> couple of races. I live in the NYC area where the tour is mainly based,
> and saw only ONE poorly covered, poorly announced race. That was almost
> two years ago now.

==========
I would have much preferred this to ESPN2's coverage of competition
bungee jumping and skateboarding. :)

Mike.

David Spark

NASCAR Racing League - cars & sponsorship (READ THIS ED!)

by David Spark » Thu, 04 Jul 1996 04:00:00



>>I wouldn't quit your day job, but yes, you will have an opportunity to
>>make money in the NRL.  There will be sponsored races in the NRL &
>>prizes.  The plan is to make it like the other divisions as it grows &
>>becomes worth it.

>You think they wreck a lot now?  Throw a couple bucks on the line and
>fergetabouddit.  No matter how well policed, with real awards for
>doing well you're going to see leaders dumped at an alarming rate and
>hard feelings brought to a level yet unseen.

That's why NASCAR has a rulebook. Try that in any real race and you'll be
on probation in no time. I would assume that NASCAR will be officiating
races where prizes are at stake. We know already that Papyrus has the
ability to "broadcast" races live at their own site. It shouldn't be that
difficult to make it possible for someone to monitor a race remotely from
any dialup. Couple that with the ability to black flag a driver during a
race and you've got most of the bases covered.

Dave "davids" Sparks
Sequoia Motorsports


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