DNaney (Sysop) - 11:34am Sep 3, 2002 PST
"All right, they're on our left, they're on our right, they're in
front of us, they're behind us... they can't get away this time." Vivendi
Universal Games - Sierra Forum Sysop
FOR IMMEDIATE RELEASE
Sierra Entertainment, Inc. and Papyrus Racing Games Announce NASCAR?
Racing 2003 Season Papyrus delivers the most complete NASCAR Racing
experience with the latest addition to their highly acclaimed, award winning
franchise
BELLEVUE, WA (September 3, 2002) - Sierra Entertainment, Inc., a
studio of the Games division of Vivendi Universal Publishing, today
announced NASCAR Racing 2003 Season, the finale to its best selling
franchise. Scheduled for release in February 2003, NASCAR? Racing 2003
Season, developed by Massachusetts-based Papyrus Racing Games, will combine
the most authentic NASCAR racing experience with new revolutionary 3D
graphics that will bring to life the sights, thrills, and sounds of racing
at 193 MPH.
"We wanted to capture the true essence of the environment on and
around the track," said Rich Yasi, seven-year veteran of Papyrus and Design
Director at Papyrus Racing Games, "In keeping with our vision to create the
most realistic and immersive driving experience, we have created dynamic
environments and spectacular graphical enhancements that bring each track to
life."
Since 1994, Papyrus Racing Games has developed award winning racing
titles that have set the standard in delivering the most realistic and
authentic driving experience for the PC. With over a decade of experience in
developing racing games, the team is ready to expand their expertise and
explore new ideas for the racing genre on multiple *** platforms.
"Papyrus has a longstanding reputation for developing racing titles of
high quality and originality, " said Mike Ryder, President of Sierra, " Our
decision to support the team in creating and developing new concepts in the
racing genre, signifies our confidence in the Papyrus Racing team."
"We're e***d by the opportunities this presents," said Rich Reily,
General Manager of Papyrus, "The knowledge we have gained in working with
the NASCAR? racing franchise has been invaluable. With the full support of
Sierra behind us and the creative insight of this talented studio, I have no
doubt that the superior quality Papyrus fans have come to expect will
definitely be translated into more spectacular racing titles."
This February 2003, NASCAR? Racing 2003 Season will immerse you in the
most captivating NASCAR racing experience available on the PC. Tracks come
to life as dirt, debris, and oil buildup on the windshield, clouds cast
shadows and flags wave in the breeze, giving players the most engaging
driving experience available for the PC. Extraordinary 3D graphics, an
explosive sound system, driving lessons and track tutorials, and 2003
drivers, teams and paint schemes will complete the legacy of award winning
NASCAR? Racing games. As Papyrus completes the final lap in the NASCAR?
Racing series, a new legacy begins for the team that set the standard in the
racing simulation genre.
About NASCAR
The NASCAR? Licensing and Retail Development team that is based in
C***te, NC, is committed to creating retail programs that provide value
to NASCAR sponsors, promotional partners, licensees as well as drivers,
teams and tracks. Under the direction of vice president of strategic
marketing and licensing, Steve Boguski, and managing director Dee Scott, the
department researches new categories, licenses qualified companies, handles
quality control, and develops retail partnerships in an effort to drive
sales of NASCAR-licensed product. NASCAR supports its line of licensed
products through an integrated marketing strategy including annual trade
advertising, a comprehensive retail guide, trade show exhibits, a quarterly
newsletter and a dedicated web presence on NASCAR.com.
About Sierra
Sierra Entertainment, Inc., http://www.racesimcentral.net/, a studio of the
Games division of Vivendi Universal Publishing, is one of the original
developers and largest worldwide publishers of interactive entertainment
software. Based in Bellevue, WA, Sierra is renowned for releasing critically
acclaimed and award winning titles that represent a wide variety of computer
entertainment on game consoles and PC platforms.
--
Donald Wilshe
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