>> If you put CART and IRL on the same station (say ESPN or ABC) I don't
>> think there's any question which is going to get the heavier draw.
>> You wouldn't happen to have stats on how well the Brand's Indy race
>> on ABC drew compared to the IRL races on ABC would you?
>> Jason
> I would 'guess' they would both be fairly low(although much better
> than
> Spike's first airing). I think CBS carried 3 or 4 races last year.
> Probably SOMEBODY with inititative could dig up the numbers. :)
Ok I did SOME searching and found this from last year about Chicago on
live CBS.
-----
<from racinglines.com>
The nationwide overnight rating for the Chicago event was a 1.2, a rating
that is up 33 percent from the numbers of the last CART event, two weeks
prior in Portland. The market-by-market breakdown of the overnight
numbers showed the CART FedEx Championship Series to have drawn strong
viewership from many key markets as 23 regions showed ratings of 1.5 or
over and nine markets posted numbers of 2.0 or better.
-----------
So that would have put it neck and neck with the Phoenix IRL event from
2004. But as the article shows, the previous CART event at Portland
received lower ratings. Chicago was hardly one of CART premier events,
but it shows that the same basic audience (oval/openwheel) was watching.
It shows CART, at least last year that is, could compete evenly with the
IRL on National Television. It also shows the mainly Cable only
broadcasts that have been the staple of CART for several years are a
limiting factor.
If CBS or NBC broadcast all the CART events, and promoted them like NBC
did several years ago when they had the ALMS races. THen I would suspect
the numbers would grow.
I guess the final analysis of whether the Long Beach event on SpikeTV
was a sucess would be to compare the anemic ratings to other Sunday fare
on SpikeTV. If the Champcar World Series is noticably lower than Spike's
reruns etc then you would call it a failure. If CCWS maintained Spike's
normal ratings, then it would be a small sucess.
However, getting back to the original theory. I still say that both
the irl and ccws cannot rightfully claim being the PREMIER open wheel
series in the USA when they both do rather poorly on TV.
The LongBeach attendance numbers can be somewhat understood by several
factors. Saturday was raining heavily. The fact that CCWS would even
show up was not certain until the very week of the event. Surely this
uncertainty limited advance ticket sales.
So lets all watch OWRS try and save Champcars, lets agree TG is
slime, and lets agree that neither series would exist except for deep
pockets by their owners. And lets agree this saddens me. I grew up
learning about the 'American Way,' a method of sucess that said ANYONE
could suceed. Just build a better product and you will make it.
Unfortunately TG didn't set out to build a better product. He had to
find a way to sell an inferior(at the time of the irl's inception) and
thus used financial blackmail{by limiting access to the Indy 500} to
create his series.
Equalize the cars(I know almost impossible) and let the Champ teams bring
their stuff. Let the IRS teams use their hardware. Properly promoted,
you'd at least triple the ratings. Anyone who saw the Nascar fans
throwing garbage at Jeff Gordon at today's Talladega event can see the
fans love rivalries.
Heck you could even cordon off each grandstand section and split it
50/50 between irl fan tickets and ccws fans. Then even the crowds
attending the event would be part of the rivalry.
Dave Henrie
Motorsports Consultant
(I wonder how much cash I can siphon from TG and the 3 stooges)