What was the headline?
Thanks,
bob
>>Amazing...Papyrus have gone to great lengths to ensure accuracy in this
>>product so why are they stumbling just as the starting flag is about to
>>drop?
>Good question, Bruce.
>Since y'all have already covered how tasteless and innaccurate the ad is,
let
>me take their advertising agency to task for what is just, plain crappy
>advertising.
>It's easy to appeal to the testosterone-crazed ***-age boys who buy most
>computer games -- look at the other ads in Computer *** World (where I
saw
>the GPL ad). So the people who created the ad took the easy low road.
Carnage
>sells -- so maybe we can sell this product with carnage.
>It's a shame. The people who've been busting their asses at Papyrus
creating
>this extraordinary driving model set in absolutely superb graphics get
credit
>in three little screen shots in the corner of the spread. No, the ad is
not
>created for THEM, nor should it be. But why on earth devote two pages to a
>sepia photo when the graphics in this game are incredible? What could have
>been really neat is a juxtoposition of that photo with a similar screen
shot
>from the game. But then, I'm, not an art director.
>It's the copywriter who wrote the headline who missed everything important
>about the game -- including the E***MENT of "playing" it -- by writing a
dumb
>headline. Forget about any cheap references to fatalities. Forget the
stupid
>sentence construction. It just doesn't do anything to put the reader into
what
>will certainly be a remarkable computer *** experience. It doesn't get
me
>(or even a 15-year-old CGW reader) anticipating what it might be like.
They
>have NO frame of reference at all for these cars and have no recollection
of
>the drivers, either.
>So, how about something like this, Sierra
>----------------------------------------------
>It's 1967.
>Behind you are 400 barely-contolled horses.
>Under you are four hard-*** tires that grip like Teflon.
>And in you mirror is one of the best drivers of all time.
>Don't mess up.
>----------------------------------------------
>There. No carnage. Took me 5 minutes. Invites the reader to anticipate
the
>future instead of recalling the past. Ya never know -- it might sell
product,
>too.
>Whew! Glad I got THAT off my chest.
>One last note to Sierra/Papyrus --
>I hope y'all feel VERY lucky that you have fans who are deeply passionate
about
>your projects. Keep up the good work. Just fire the copywriter.
>And one to this newsgroup --
>Wow, you're an interesting bunch! I really enjoy reading y'all!
>More later
>Kurt