Indy car fans will have second-class treatment in Tv scheduling as long
as Indy cars have second-class TV ratings... for example, IC in Detroit
had a 2.8 rating (% of US households that watched) while NASCAR recently
drew a 4.2 rating for a race on a smaller network, TNN. (Neilson's
TV ratings as reported Nat'l Speed Sport the last few weeks, not juiced
attendance figures from a PR office)
(the Indy 500 drew 8+ % of US HHs...)
IMHO, CARTs current direction of more road racing (which, despite the
preferences of many of the folks on this net, has never been as popular
as oval racing in the US.. look at F1) and fewer US drivers aren't going to
pull their US TV ratings higher.
US TV ratings are CARTs real vulnerability vs. IRL. The IRL will have: 1)
all oval races, a plus in US TV ratings (eg., CART has higher ratings on
ovals), 2) hopefully, some well-known grass roots US drivers, again a plus
in US TV ratings, and 3) all-ABC coverage, a big advantage in US ratings again.
CART will have many of the most-familiar teams and drivers, but even with
these, their 2.5-3.5 nielson ratings - with a lower average without NHIS
and Pheonix, could be eclipsed by IRL with all-ovals, a big network, some
familiar added drivers, and better promotion (eg, walt Disney knows a
little about the TV and entertainment biz, and TG has learned a lot about
marketing from NASCAR which is a much better marketer than CART)
Let the TV ratings war begin!