What Newman/Haas racing has been doing since Nazareth is using a computer
actuated/controlled set of LED's (Light Emitting Diodes) that display a
steady logo in the center of the wheel...regardless of wheel speed! The
LED's are located on the spokes of the rims, and the logos can be changed
dynamically.
Check out http://www.racesimcentral.net/
press release (scroll down).
"Revolutionary Logo Placement...After a successful short-oval debut in
practice and qualifying for the Lehigh Valley Grand Prix, the eye-catching
WheelFX technology developed by Adflash will make its next appearance June
2-4 at The Milwaukee Mile for the Miller Lite 225. WheelFX, which uses LED
lights and special process control software to create images on the wheels
of racing cars, was launched on the Newman/Haas Racing cars of Christian
Fittipaldi and Cristiano da Matta. Fittipaldi's car featured logos of Kmart
and Toyota while da Matta's car featured Texaco and Toyota logos. "
Bob Mina
Philadelphia, PA
http://www.racesimcentral.net/