of advertising in the UK
you would expect a game based on historic f1 would be advertised in a hoast
of magazines about cars, i saw no mention of GPL in magazines such as
motorsport or autosport which would reach the target audience and generate
sales instead i found a full page advert for it on the back cover of redline
magazine (which seems to run on a strict, if it aint got huge tits, nitrous
oxide or a bangin stereo it aint of much interest and gpl cantains non of
these caracteristics) they also reviewed the game and considering it is a
magazine aimed at the playstation crew it absolutely slaughtered all the
other games and they seemed to think it was worthy of being called budah. Pc
mags gave it bad ratings because any game which can't be completed in less
than two hours is ***"the very steap learning curve will be the main
problem for this game" well of course what point is a sim if it can be
taimed in a matter of minutes.
i found GPL in a music shop purely by chance on the day it came out and
thought mmmmmm.........that looks good ill have that they only had one copy
and ive never seen another in this shop.
right i am not a company but this is what i have learn after doing two years
of business studies at school-
the four p's of marketting ( abusiness must get all of these right for the
product to be successful)
PRICE- right on 29.99 on the first day of release a bargain!
PLACE- well they have sold it in the right places computer stoires and game
stores but their distribution seems abismal
PRODUCT- they got this one perfect
PROMOTION- did they promote it?
To sum up GPL could have been a hit if they had gone back to school and
learnt a bit about marketing if they had got their act together they could
have taken over the world, as it is it wasnt comertially viable and they
didnt get waht they wanted which was cash and decided never to do it
again...................... GPL2, give it some market persuasion and it
really will win the hearts of many people and give them their cash dreams.
jay