Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
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For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mind*** marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum
and, in a quick judo-like move, slap him onto the mat with the power
of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://www.racesimcentral.net/
--
Ibraheem EL-Hassan
I am hourly empty, so I smell you.
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This is a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism. |
| For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mind*** marketing and
dirty sweatshop labor. Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on? Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution. THE BIG QUESTION: Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust? OUR KICK-ASS MARKETING STRATEGY>> |