Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
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For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mind*** marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://www.racesimcentral.net/
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Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
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Brahimi al Shehri
Until Haron tastes the grocers mercilessly, Jbilou won't play any humble mirrors.