In poor taste AND bad advertising

What was the headline? Thanks, bob

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>>Amazing...Papyrus have gone to great lengths to ensure accuracy in this >>product so why are they stumbling just as the starting flag is about to >>drop? >Good question, Bruce. >Since y'all have already covered how tasteless and innaccurate the ad is,

let >me take their advertising agency to task for what is just, plain crappy >advertising. >It's easy to appeal to the testosterone-crazed ***-age boys who buy most >computer games -- look at the other ads in Computer *** World (where I saw >the GPL ad). So the people who created the ad took the easy low road. Carnage >sells -- so maybe we can sell this product with carnage. >It's a shame. The people who've been busting their asses at Papyrus creating >this extraordinary driving model set in absolutely superb graphics get credit >in three little screen shots in the corner of the spread. No, the ad is not >created for THEM, nor should it be. But why on earth devote two pages to a >sepia photo when the graphics in this game are incredible? What could have >been really neat is a juxtoposition of that photo with a similar screen shot >from the game. But then, I'm, not an art director. >It's the copywriter who wrote the headline who missed everything important >about the game -- including the E***MENT of "playing" it -- by writing a dumb >headline. Forget about any cheap references to fatalities. Forget the stupid >sentence construction. It just doesn't do anything to put the reader into what >will certainly be a remarkable computer *** experience. It doesn't get me >(or even a 15-year-old CGW reader) anticipating what it might be like. They >have NO frame of reference at all for these cars and have no recollection of

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>the drivers, either. >So, how about something like this, Sierra >---------------------------------------------- >It's 1967. >Behind you are 400 barely-contolled horses. >Under you are four hard-*** tires that grip like Teflon. >And in you mirror is one of the best drivers of all time. >Don't mess up. >---------------------------------------------- >There. No carnage. Took me 5 minutes. Invites the reader to anticipate

the >future instead of recalling the past. Ya never know -- it might sell product, >too. >Whew! Glad I got THAT off my chest. >One last note to Sierra/Papyrus -- >I hope y'all feel VERY lucky that you have fans who are deeply passionate about

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>your projects. Keep up the good work. Just fire the copywriter. >And one to this newsgroup -- >Wow, you're an interesting bunch! I really enjoy reading y'all! >More later >Kurt

>What was the headline? >Thanks, The headline, superimposed on a two-page photo of a 67 era GP start ... In 1968, they changed the rules of Grand Prix racing to cut down on driver fatalities. Welcome to 1967.

God is that why people are crying like babies about this ad !!!! Thats not poor taste lamers >

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> >What was the headline? > >Thanks, > The headline, superimposed on a two-page photo of a 67 era GP start ... > In 1968, they changed the rules of Grand Prix racing to cut down on

driver > fatalities. Welcome to 1967.