Help! We are a group of MBA students at the University of
Illinois taking a new product development class. Our class
project is to design a food tray for a car. We have come
up with a 2 part questionaire. Could you take a few minutes
to fill it out and e-mail it back to me? If there is any part
you don't want to answer, just leave it blank.
THANKS,
M. Smith, MBA Student ([email hidden])
Part 1:
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1. What is your age?
( ) 21-24
( ) 25-34
( ) 35-44
( ) 45-54
( ) 55-64
( ) 65+
2. What is your income range?
( ) under $15,000
( ) $16,000-$30,000
( ) $31,000-$50,000
( ) $50,000+
3. What is your geographic location?
( ) Southwestern
( ) Northwestern
( ) Midwestern
( ) Southeastern
( ) Northeastern
4. How many do you drive annually?
( ) 0-5,000 miles
( ) 5,001-10,000 miles
( ) 10,001-20,000 miles
( ) over 20,000 miles
5. Do you usually drive alone?
( ) yes
( ) no
6. How often do you drink and/or eat in the car?
( ) never
( ) rarely
( ) sometimes
( ) often
7. Do you currently own a car tray?
( ) yes
( ) no
8. If yes to question 7, then what brand?
( ) brand _____________
( ) don't know
Part 2:
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Size: Small (5"x7")
Medium (8"x10")
Large (11"x17")
Stability: Low (frequent spills)
Medium (occasional spills)
High (very rare spills)
Position: Front (between driver and steering wheel)
Right side of driver (between seats)
Adjustable
Convenience: Permanently attached
Folds out of sight
Detachable
Please indicate how much you might be willing to pay for a tray
with the following attribute combinations.
Option 1 Willing to Pay
Size: Small ( ) $ 0 ( ) $20
Position: Front ( ) $ 5 ( ) $25
Stability: Low ( ) $10 ( ) $30
Convenience: Permanent ( ) $15 ( ) $35
Option 2 Willing to Pay
Size: Small ( ) $ 0 ( ) $20
Position: Right ( ) $ 5 ( ) $25
Stability: Medium ( ) $10 ( ) $30
Convenience: Foldable ( ) $15 ( ) $35
Option 3 Willing to Pay
Size: Small ( ) $ 0 ( ) $20
Position: Adjustable ( ) $ 5 ( ) $25
Stability: High ( ) $10 ( ) $30
Convenience: Detachable ( ) $15 ( ) $35
Option 4 Willing to Pay
Size: Medium ( ) $ 0 ( ) $20
Position: Front ( ) $ 5 ( ) $25
Stability: Medium ( ) $10 ( ) $30
Convenience: Detachable ( ) $15 ( ) $35
Option 5 Willing to Pay
Size: Medium ( ) $ 0 ( ) $20
Position: Right ( ) $ 5 ( ) $25
Stability: High ( ) $10 ( ) $30
Convenience: Permanent ( ) $15 ( ) $35
Option 6 Willing to Pay
Size: Medium ( ) $ 0 ( ) $20
Position: Adjustable ( ) $ 5 ( ) $25
Stability: Low ( ) $10 ( ) $30
Convenience: Foldable ( ) $15 ( ) $35
Option 7 Willing to Pay
Size: Large ( ) $ 0 ( ) $20
Position: Front ( ) $ 5 ( ) $25
Stability: High ( ) $10 ( ) $30
Convenience: Foldable ( ) $15 ( ) $35
Option 8 Willing to Pay
Size: Large ( ) $ 0 ( ) $20
Position: Right ( ) $ 5 ( ) $25
Stability: Low ( ) $10 ( ) $30
Convenience: Detachable ( ) $15 ( ) $35
Option 9 Willing to Pay
Size: Large ( ) $ 0 ( ) $20
Position: Adjustable ( ) $ 5 ( ) $25
Stability: Medium ( ) $10 ( ) $30
Convenience: Permanent ( ) $15 ( ) $35
+----------------------------------------------------+
| M Smith U of Illinois MBA [email hidden] | +----------------------------------------------------+
